Customer Experience and Relationship Management Digital Strategy
In today’s global economy, technological advances continuously change the way businesses provide services and interact with their clients. These new technologies also provide organizations the ability to turn raw data from their multi-channel operations into relevant information about their customers for development of more innovative products, specialized services to specific clients, acquire new and retain existing customers, increase sales, and reduce costs.
Nearly all relationships are now managed digitally hence, our Masterclass on Customer Experience and Relationship Management Digital Strategy training programme will expose your employees to optimize technology to achieve powerful competitive advantage and exceptional business turnover by creating new value streams, implementation of best practices in creating experiences that will turn customers in ambassadors and become more consumer-centric in a technology-focused era.
Duration: First Run (Feb. 16 – Feb. 17, 2023)
Second Run (**************)
Mode of delivery: Virtual and Classroom
What Will I Learn?
- Recognise the impact of technology in providing exceptional customer experience
- Appraise the opportunities inherent in leveraging data for competitive advantage
- Review existing customer journey map and align with new technology operations
- Utilise data mining to analyse patterns and connections in data based customer’s request or information provided.
- Capture systemic root cause issues across different channels, to identify and prioritize where to focus customer experience improvements
- Explore new engagement opportunities by developing customer centric insights
Course Content
Overview of Customer Relationship Management Concepts & Ecosystem (CRM)
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Principles and Framework
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Customer Value Proposition & Customer Experience
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Customer Experience Lifecycle
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CRM Emerging Trends and Technologies
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Benefits, Opportunities& Challenges
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Future Predictions of CRM
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