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February 23, 2023

Customer Experience and Relationship Management Digital Strategy

In today’s global economy, technological advances continuously change the way businesses provide services and interact with their clients. These new technologies also provide organizations the ability to turn raw data from their multi-channel operations into relevant information about their customers for development of more innovative products, specialized services to specific clients, acquire new and retain existing customers, increase sales, and reduce costs.

Nearly all relationships are now managed digitally hence, our Masterclass on Customer Experience and Relationship Management Digital Strategy training programme will expose your employees to optimize technology to achieve powerful competitive advantage and exceptional business turnover by creating new value streams, implementation of best practices in creating experiences that will turn customers in ambassadors and become more consumer-centric in a technology-focused era.

 

Duration: First Run (Feb. 16 – Feb. 17, 2023)
Second Run (**************)

Mode of delivery: Virtual and Classroom

What Will I Learn?

  • Recognise the impact of technology in providing exceptional customer experience
  • Appraise the opportunities inherent in leveraging data for competitive advantage
  • Review existing customer journey map and align with new technology operations
  • Utilise data mining to analyse patterns and connections in data based customer’s request or information provided.
  • Capture systemic root cause issues across different channels, to identify and prioritize where to focus customer experience improvements
  • Explore new engagement opportunities by developing customer centric insights

Course Content

Overview of Customer Relationship Management Concepts & Ecosystem (CRM)

  • Principles and Framework
    00:00
  • Customer Value Proposition & Customer Experience
    00:00
  • Customer Experience Lifecycle
    00:00
  • CRM Emerging Trends and Technologies
    00:00
  • Benefits, Opportunities& Challenges
    00:00
  • Future Predictions of CRM
    00:00

Leveraging CEM/ CRM Digital and Technology Solutions

Data Mining in CRM and Digital Customer Analytics

Delivering Exceptional Customer Experience Through CRM

Role of Digital in Managing Complaints and Feedback

About the instructor

4.00 (36 ratings)

17 Courses

9 students

125,000.00
Durations:
Lectures: 6
Students: Max 0
Level: Intermediate
Language: English
Certificate: Yes

Material Includes

  • Readable or Audio-Visuals
  • The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience.

Audience

  • Relationship Managers
  • Sales & Marketing Executives
  • Customer Care/Service Operation Managers across advertising, banking, consulting, financial services, FMCG, healthcare, IT and retail service providers.