How many sales opportunities are lost through poor skills and technique? Too much giving of information, and overloading the sales pitch, failing to identify the client need and want, or failing to identify and articulate the benefits of the product or service to the client and merely talk about the features.

This course covers the fundamentals of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI, lead scoring techniques, and ways to avoid many common pitfalls. It is designed to help sales professionals maintain a supply of quality leads.

Duration:
First Run: Feb 21 – 22

Mode of delivery: Virtual