Photo Story: MacTay Launches First-Ever Employee Ambassador Programme
As a forward-thinking company, we know the impact employees have on brand reputation, perception and growth.
Studies have shown that content shared by employees generates eight times more engagement than branded content. This is also an opportunity to engage our employees in our brand-building initiatives and foster a culture of inclusivity.
The MacTay Ambassador Programme (MAP) is a marketing and engagement strategy that helps our employees leverage our message, our content and their creativity to improve areas of the brand such as sales, brand awareness and corporate reputation.
At the same time, our employees will benefit from professional branding opportunities that will position them as thought leaders in their respective fields.
We are excited to begin this next phase of growth with our employees (MacTay Ambassadors) at the centre, in alignment with our company culture, core values and vision.
It is not only a new way to market our service offerings but also a new way to connect with our clients and employees.
Recommended reading: Why Employee Ambassador Programme Is Essential To Your Business
Having our employees represent us in their personal and professional capacities shows how far we have come, how much we have grown, and our commitment to improving performance and satisfying our clients.
The MacTay Ambassador Programme was launched on Friday, September 9, 2022, at the MacTay House in Lekki, Lagos, Nigeria.
Here are beautiful images from the launch: